Advertising
Your business, in somebody’s hand.
Pick a run size, send us a logo, and your artwork goes out on free bottled water at a venue whose customers are the ones you want. Design, proof and delivery included, no setup fee.
YOUR ARTWORK
6.75 × 2 in — entirely yours
PW
The label at its real proportions — 8 × 2.25 in, wrapped around a 12 oz bottle.
$625Entry run — 500 bottles, your artwork
6.75 × 2 inOf label that is entirely yours
2 weeksApproved artwork to bottles going out
$0Setup, design and delivery charges
Example advertisements
What a finished label actually looks like.
Not a template — this is real artwork going out on free bottled water in Frederick. Your logo, your colours and your own QR code fill the same space.
Frederick Dental Group — a 500-bottle run handed out at an indoor baseball facility, where parents sit through hour-long training sessions with their children. Their QR code goes straight to booking. The inch on the right is ours, on every bottle.
6.75 × 2 in of label, entirely theirs
Design included — we draw it, you approve it
Scan tracking on the QR code
Pricing
One price per bottle. It falls as the run gets bigger.
Every price includes the bottle, the purified water, the cap, full-colour printing of your artwork and placement at the venue. There is no setup fee on top and no agency retainer.
500 – 999 bottles
$1.25 / bottle
Minimum order 500. Enough for roughly a month at a single venue.
1,000 – 2,499 bottles
$1.08 / bottle
Saves 17¢ a bottle against the entry rate. Two months, or two venues at once.
Best rate2,500+ bottles
$0.95 / bottle
Saves 30¢ a bottle. A full season at one venue. A membership drops it to 75¢.
Minimum order is 500 bottles. Smaller runs do not cover a print setup.
$1,080
total
$1.08
1,000 – 2,499 band
You save $170 against the entry rate
| Bottles | Per bottle | Total | Saved |
|---|
Membership
A standing presence, at the lowest rate we offer.
One campaign tells you whether this works. A membership is what you do once you know. Twenty-three hundred bottles a month — one full pallet — keeps your name at the venue continuously rather than in bursts.
Membership
$1,725 / month
2,300 bottles every month at $0.75 each — the lowest rate we offer. The first three months are paid up front at $5,175. After that it runs month to month at $1,725, cancellable any time.
Bottles per month2,300
Rate per bottle$0.75
Minimum term3 months, paid up front
Due at signing$5,175
Month four onward$1,725 / month
What it changes
- Artwork can change monthly. Run a seasonal offer, then a different one. Same rate, no renegotiation.
- Your slot is held. One business per category per venue. While you are a member, a competitor cannot take the placement.
- Scan reporting each month, if your artwork carries a code. You see whether month three performed better than month one, which a single run can never tell you.
- Priority on new venues. When we add a location that fits your customer, members get first refusal.
- Rate locked for the term. The three months are paid at signing, so a price change part-way through cannot reach you.
In context
How it compares to the rest of a local budget.
We are not trying to replace everything you do. But it is worth being honest about where this is strong and where it is not.
| Project Water | Direct mail | Local print ad | Social ads | |
|---|---|---|---|---|
| Time in hand | 30–60 min | Seconds | Seconds | 1–2 sec |
| Audience known in advance | Yes, by venue | By postcode | No | Yes, by targeting |
| Arrives as something wanted | Yes | No | No | No |
| Measurable response | Scan count, if you add a code | Code redemption | Rarely | Click data |
| Typical entry cost | $625 | $400–$900 | $300–$1,500 | Any budget |
| Reaches people at scale | No — hundreds, not thousands | Yes | Yes | Yes |
| Competes for attention | Almost none | High | High | Extreme |
The honest weakness is reach: this is a small-numbers channel. Five hundred bottles is five hundred people. If you need ten thousand impressions this week, buy something else. If you want the right few hundred people holding your name for an hour, this is hard to beat.
The artwork
Most of the label is yours.
An eight inch wrap label. Six and three quarter inches of it carry nothing but your design. The remaining inch carries our mark and our QR code, so other businesses who notice the bottle know where it came from.
Label specification
Cut size8 × 2.25 in
Bleed8.125 × 2.38 in
Your artwork area6.75 × 2.00 in
Reserved for us1.00 × 2.00 in
Bottle12 fl. oz. PET
Two zones to respect
Your artwork runs the full width of the label, including underneath our text. Keep the marked band light — the required distribution information prints over it in dark ink and has to stay legible. Keep your artwork clear of the reserved inch at the right. Your background colour may run underneath both.
Design for a curve, not a page
On a wrapped bottle only about 2.5 inches faces anyone at a time. Put your name and your offer near the centre of the artwork area. A logo placed at the far edge spends most of its life on the back of the bottle, facing a wall.
Get started
Tell us what you need.
Fill this in and we come back with a written quote, a production date and the artwork template. Nothing is charged until you approve a proof.
Next
A written quote
With a production date, so you know exactly what you are committing to.
Then
Artwork or a logo
Send finished art, or your logo for us to lay out at no charge.
Then
A proof to approve
Nothing is charged and nothing prints until you have signed it off.
Finally
Two weeks to placement
Production, then the bottles start going out at the venue.